Product Designer (contract)
FOCUS AREA
Product Concepts
Prototypes / Testing
Pitching
é
AKQA was asked to explore digital products that could move beyond marketing and into monetisable services. I joined the strategy and UX team to co-create concepts, shape the product stories, and build pitch-ready prototypes that investors and executives could understand quickly.
We worked at pace: six prototypes in six weeks, each with clear value props, flows, and motion to demonstrate how the experience would actually feel.
Team: AKQA (art direction, strategy)
UX & UI flows: compact design systems for quick iteration across three concepts.
Motion & storytelling: UI animation, storyboards, and animated pitch decks.
Collaboration: day-to-day with AKQA strategist/Branding/UX/Creative Directors
Fitness App
Daily plans, habit loops, and club-flavoured motivation.Onboarding to personal goals; lightweight progress and rewards.
Health companion (wellbeing)
Sleep, recovery, and simple check-ins; clear “when to act” guidance.
Privacy-conscious, coaching-led tone.
Nutrition brand & app (subscription)
Goal-based plans + shoppable nutrition (bundles, refills).
Education + transaction in one flow; clear outcomes over recipes.
Outcome: selected for investment and taken forward (became Blue Fuel).