Product Designer (contract)
é
AKQA was asked to explore digital products that could move beyond marketing and into monetisable services. I joined the strategy and UX team to co-create concepts, shape the product stories, and build pitch-ready prototypes that investors and executives could understand quickly.
We worked at pace: six prototypes in six weeks, each with clear value props, flows, and motion to demonstrate how the experience would actually feel.
Team: AKQA (art direction, strategy)
UX & UI flows: compact design systems for quick iteration across three concepts.
Motion & storytelling: UI animation, storyboards, and animated pitch decks.
Collaboration: day-to-day with AKQA strategist/Branding/UX/Creative Directors
Fitness App
Daily plans, habit loops, and club-flavoured motivation.Onboarding to personal goals; lightweight progress and rewards.
Health companion (wellbeing)
Sleep, recovery, and simple check-ins; clear “when to act” guidance.
Privacy-conscious, coaching-led tone.
Nutrition brand & app (subscription)
Goal-based plans + shoppable nutrition (bundles, refills).
Education + transaction in one flow; clear outcomes over recipes.
Outcome: selected for investment and taken forward (became Blue Fuel).
Clear narratives and prototypes that helped teams align on scope and feasibility.
Reusable components and flows that sped subsequent explorations and localised variants.
Stronger market storytelling for French/Dutch banking and MaaS partner conversations.